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Privacy Policy

Data privacy information of MiAna GmbH & Co. KG (for

MiAna Accessories GmbH & Co. KG, Wilhelm-Kabus-Str. 70, 10829 Berlin, represented by Amara Design GmbH, commercial register Berlin-Charlottenburg no. HRB 153051 B (personally liable), shareholders authorised to represent: Anne Christin Kirsten Schmitt and Michael Georg Schmitt, Berlin-Charlottenburg District Court, commercial register Berlin-Charlottenburg no. HRA 43044B, VAT ID no.: DE 814720856 operates an online shop at and thereby provides information about the products offered.
We are pleased that you visited our website. Protecting your privacy is very important to us. We will explain to you in detail below how we handle your data.

1. Collection, processing and use of personal data

1.1. Website visit

You can visit our website without providing any personal data. We only store non-personal access data such as e.g. the name of your internet service provider, the website from which you visited us, or the name of the data file you requested. These data will be analysed only to improve our offer and do not allow your identity to be established.

1.2. Data collection

Personal data will be collected only if you voluntarily disclose them to us during your goods order or when voluntarily setting up a customer account or registering for our newsletter. Without your separate consent, we will use the data disclosed by you only to fulfil and process your order. Once the contract has been fully executed and the purchase price has been paid in full, your data will be locked to prevent further use and deleted once the fiscal and commercial retention periods have expired unless you have given your express consent for the continued use of your data. When you subscribe to our newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from our newsletter. You can unsubscribe at any time.

1.3. Encryption

Your personal data are transmitted via the internet during the registration and ordering process in encrypted form by means of AES-256, 256-bit encryption. We secure out website and other systems against loss, destruction, access, alteration or dissemination of your data by unauthorised persons. Your customer account can be accessed only after entering your user name and your personal password. You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you share the computer with other users.

2. Use of cookies

We use cookies on several of our internet pages to make visiting our website attractive and to allow certain functions to be used. Cookies are small text files deposited on your device. Most of the cookies used by us are deleted from your hard drive after the end of the browser session (so-called session cookies). Other cookies remain on your computer and help us or our partners to recognise your computer the next time you visit our website (so-called permanent cookies). Our partner companies are not allowed to collect, process or use personal data through our website by means of cookies. You can prevent cookies from being stored by setting your browser software accordingly.
However, we would like to point out that you may not be able to use all of the features on our website in this case to their full extent.

3. Transfer of personal data

3.1. General information

Your data will be transferred to the shipping carriers commissioned with the delivery if and when required to deliver the goods, and to service providers commissioned by us to the extent required. To process payments, we pass your payment data on to the credit institution responsible for the execution of the payment, the service provider PayPal or Paymorrow GmbH.

3.2. Paymorrow GmbH

We collaborate with Paymorrow GmbH (Erzbergerstraße 117, 76133 Karlsruhe, telephone no. +49 721 / 480 84 – 0) with regard to the "pay by instalments" and "purchase on account" payment options. A credit assessment and identity verification will be performed by Paymorrow GmbH or by a partner company commissioned by Paymorrow GmbH, if you have given us your express permission to do so.

3.2.1. General information

To assess liability risk and creditworthiness, Paymorrow GmbH (Erzbergerstraße 117, 76133 Karlsruhe, telephone no. +49 721 / 480 84 – 0) or the partner enterprises commissioned by Paymorrow GmbH may pass your address data on to credit reference agencies to check solvency and creditworthiness to the extent permitted by law and taking into account your respective legitimate protectable interests in excluding the transmission or use of your address data when you register for purchase on account. We obtain information on your payment history from the following credit reference agencies which store data in order to provide information:

  • Bürgel, Bürgel Wirtschaftsinformationen GmbH & Co. KG, Gasstraße 18, D-22761 Hamburg, tel.: +49 (0) 40 - 89 80 3 0, fax: -777
  • CEG, Creditreform Consumer GmbH, Hellersbergstr. 11, D-41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
  • DeltaVista, Deltavista GmbH, Freisinger Landstr. 74, 80939 München, Tel.: +49 (0)89 - 7244880, Fax: - 22

3.2.2. Credit assessment

For the purpose of doing its own credit assessment, Paymorrow GmbH or partner companies commissioned by Paymorrow GmbH may request information on credit worthiness as necessary from the institutes mentioned on the basis of mathematical-statistical procedures. For these cases, you agree to have your first and last name, street, house number, postal code, city as well as your date of birth and your telephone number disclosed to the institutes mentioned. In this context, Paymorrow GmbH shall ensure that the data will be processed and/or used within the framework of the intended purpose only, both by the commissioned partner companies as well as the institutes mentioned above. All credit assessments are made so as to preclude difficulties in payment transactions. The exchange of data between Paymorrow GmbH, partner companies commissioned by Paymorrow GmbH and other economic information services protects online trade against damages which have a long-term effect on selling prices. Thus, even you, the end customer, will benefit from the validation of customer data for this purpose.

3.2.3. Identity verification ("purchase on account")

When you "purchase on account" via Paymorrow GmbH, your personal data will be transmitted to SCHUFA (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden) to verify your identity, and SCHUFA will thereupon retransmit the closeness of agreement of the personal data stored by it with the personal data provided by you in percentages as well as, where applicable, a reference to any previous identification-supported authentication check done by SCHUFA or another contracting party back to Paymorrow GmbH. Paymorrow GmbH is thus able to determine based on the transmitted match percentages whether a person with the address indicated by you is stored in SCHUFA's database. There is no further exchange of data or transmission of deviating addresses and your data will not be stored in the SCHUFA- database. Only the fact that the address was verified will be stored at SCHUFA for documentation purposes only.

3.2.4. Payment by instalments ("pay by instalments")

Paymorrow GmbH processes the "pay by instalments" payment procedure in collaboration with a partner bank, Commerz Finanz GmbH. If and when the customer's request to "buy on account" or "pay by instalments" was accepted by Paymorrow GmbH, the customer has the option of applying for the "pay by instalments" payment method via the partner bank of Paymorrow GmbH. To do so, the customer may select the "pay by instalments" offer in the Paymorrow customer portal upon successfully completing his order in the online shop. To use the service, the customer must follow the instructions in the "pay by instalments" menu item. The "pay by instalments" service is made available by Commerz Finanz GmbH. When entering his request to "pay by instalments" via the Paymorrow customer portal, the customer discloses his first and last name, street, house number, postcode, city, date of birth and telephone number to Commerz Finanz GmbH in order to conclude the credit agreement and process the payment for his online purchases in Paymorrow partner shops. These personal data are required by Commerz Finanz GmbH to consider and decide upon the customer's credit enquiry for the "pay by instalments" payment method. When "pay by instalments" is selected, the credit agreement comes into effect between the customer and Commerz Finanz GmbH only. Only the terms and conditions and the data privacy principles of Commerz Finanz GmbH apply to the loan agreement and its execution.

4. Google Analytics

We use web analysis services on our website which allows us to continuously optimise and improve our online offer for you. Some of the data recorded when you visit our website are used for statistical analysis. The scope is described below.
We use Google Analytics on our website, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Google Analytics uses so-called "cookies", text files which are stored on your computer and which allows for an analysis of how you use our website. The information generated by the cookie on how you use this website is usually transmitted to a Google server in the USA and stored there. If IP anonymisation on this website is activated, however, Google will first truncate your IP address within member states of the European Union or in other countries which are contracting parties to the Agreement on the European Economic Area. A complete IP address is transmitted to a Google server in the USA and truncated there in exceptions only. Google will use this information on our behalf as the operator of this website to analyse how you use the website in order to compile reports about website activities and provide further services associated with website use and internet use to us as website operator. The IP address transmitted by your browser for the purposes of Google Analytics will not be combined with other Google data. You can block websites from storing cookies by setting your browser software accordingly. We would like to point out to you, however, that in this case you may be able to use all of the functions of our website to their full extent.
In addition, you can prevent the data (incl. your IP address) generated by the cookie which relates to your website usage from being recorded and reported to Google, as well as the processing of these data by Google, by downloading and installing the browser plug-in available through the following link ( Further information on data privacy at Google Analytics is available at

5. Use of social plug-ins

We use social plug-ins by several providers on our website in the respective standard integration:

  • Facebook's "Like" button by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The button features the Facebook logo and the word "Like", as well as
  • the social plug-in of the Pinterest website.

When you visit one of our websites which contains such a plug-in, a cookie from the provider of the plug-in may be stored in your browser. We have no influence on the scope of the data collected by the provider by means of this plug-in.
These plug-ins may allow the provider to receive information such as, for example, the date and time you visited our website, your IP address or the type of browser you used. If you are logged in to the respective provider of the plug-in while visiting our website, the provider may match this and, if you interact with the plug-ins, any information you enter with your user account, for example if you click the corresponding button on our website or enter a comment. Your recommendations or comments may be displayed as references in the service provided by the respective supplier along with your profile name and your photo, such as in search results or in other places on websites and advertisement on the internet.

If you are not a member of the respective service provider, it may still be possible in some cases for the provider to find out and store your IP address. For information on the purpose and extent of data collection and the further processing and use of data by the respective provider as well as your rights in this regard and the possible settings to protect your privacy, please refer to the data privacy policy of Facebook and Pinterest. If you are a member of the respective service provider and if you do not want the provider to collect data on you through our internet presence and links them to your membership data stored by the provider, you need to log off from the respective provider before visiting our website.

6. Right to information

According to the Federal Data Protection Act, you have the right to request information concerning your stored data free of charge and the right to have these data corrected, blocked or deleted as necessary.

7. Data privacy contact person

If you have any questions concerning the collection, processing or use of your personal data, or to obtain information, correct, block or delete data as well as to revoke any consent that you have given, please contact:

Otto Kessler, c/o MiAna GmbH & Co. KG
Mr. Michael Georg Schmitt
Wilhelm-Kabus-Str. 70
10829 Berlin

8. Consent Repeat

You might have given the following consents, which we have then saved for our records. Under the Telecommunications Act, we are obligated to keep the contents of your consents available to you at any. You can revoke your consents at any time.

8.1. Permission for e-mail advertising

I would like to receive interesting offers by e-mail. My e-mail address will not be shared with other companies. This consent to use my e-mail address for advertising purposes can be revoked at any time with immediate effect for the future by clicking the "unsubscribe" link at the bottom of the newsletter or "Unsubscribe from Newsletter" option available in the member’s area.

8.2. Registration

I want to register for future orders and ask for storing my details in your customer database.